What Can PPC Do for You in the International Market?

The effectiveness of Pay Per Click ads in relation to your business depends on how much ROI you intend to see on an international web marketing campaign. Say you sell tea cups from the UK, implementing native language PPC ads on Google.co.jp (Japan) is likely to be a waste of budget and manpower if the rest of your website is not optimised for Japanese users. With this in mind we tend to recommend micro sites or full multi-lingual website development in conjunction with SEO. The most notable example whereby multilingual website development is unnecessary is in terms of B2B websites (particularly scientific or technical websites) whereby English is usually the prevailing language.
Attention, Interest, Desire, Action (AIDA) is more relevant than ever when fishing for international leads. Think of how much more comfortable you personally feel in your native tongue… got a good handle on that? Now imagine how efficient and to-the-point a foreign website would need to be in order to walk you through those AIDA steps.
The great thing about PPC ads is that they’re ALREADY succinct and attention-grabbing. When it comes to search engine ranking in a foreign tongue, blogs and articles can be time-consuming and more costly than usual… this is where PPC ads are a godsend! Their innate simplicity makes them cost-effective, reliable, easily identifiable web marketing tools, particularly when “testing the water” or waiting for a full scale SEO campaign to kick in.
Consecutively to PPC ads, language-specific email marketing and press releases can be a fantastically cost effective way to reach and inform international customers, creating a bubble of worth surrounding their native tongue that could generate an incredibly potent brand loyalty.
Multilingual web marketing needn’t cost the earth, with PPC management potentially playing just as effective a role as ever.